5th Dubai International Character & Licensing Fair – Character Dubai, the Middle East’s largest brand and property marketplace in the Middle East featuring the most diverse collection of properties and brands available. It is the cost-effective meeting place to build partnerships, get preview of the newest licensing and merchandising programs that will excite your consumers, and make licensing deals in the Middle East. Character Dubai is officially supported by The International Licensing Industry Merchandisers' Association (LIMA) and The Dubai Events and Promotions Establishment. Character Dubai will be uniquely held in conjunction with MYCONTENT (all about entertainment content in TV, Film, Animation, Kids Programs, Documentary, Mobile, Interactive Media) and Dubai World Game Expo.

Character Dubai brings brand owners, marketers retailers, and manufacturers looking to discover new properties and brands, learn the latest market trends, and to initiate licensing deals. Character Dubai 2010 attracted over 3,200 qualified trade visitors from 41 countries. Character Dubai