Vision:

• To introduce the concept of character and licensing to the Middle East market.
  
  
• To forge a link between the EU, North & South America, Asia, Africa and the Middle East Character & Licensing Market.
  
  
• To present companies with innovative character & licensing items to global buyers, manufacturers and agencies.
  
  
• To create awareness among all business categories about character and licensing.
  
  
• To establish a unique international Character and Licensing fair in the Middle East.