5th Dubai International Character & Licensing Fair – Character Dubai, the Middle East’s largest brand and property marketplace in the Middle East featuring the most diverse collection of properties and brands available. It is the cost-effective meeting place to build partnerships, get preview of the newest licensing and merchandising programs that will excite your consumers, and make licensing deals in the Middle East. Character Dubai is officially supported by The International Licensing Industry Merchandisers' Association (LIMA) and The Dubai Events and Promotions Establishment. Character Dubai is uniquely held in conjunction with the Big Entertainment Show, and Dubai World Game Expo.